NURILENS was founded by CEO, Dr. Juliette Nelson, as a fusion of her love for eyewear and her lifelong appreciation for deep-rooted culture and timeless natural materials. Having traveled to different countries and lived in South Korea for one year, she was exposed to a variety of fashionable and affordable eyewear options that allowed her to express her colorful personality and individuality.

As an Afro-Caribbean woman, through NURILENS, Juliette seeks to celebrate the culture and identity of her customers. The brand also encourages customers to "see through the lens of their purpose" by stepping out as their best, authentic selves, making healthy decisions about their vision, and seeking to be purpose-oriented in what they do.

NURILENS is a subsidiary of JuNuri, LLC, and operates in the DC Metropolitan area. Learn more about JUNURI.

 

Mission

NURILENS designs sustainable eyewear that protects vision health and honors cultural heritage, empowering people to express themselves with purpose and style.

Vision

We envision a world where eyewear tells a story, where what you wear reflects where you come from and where you are going.

Values