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From the desk of Dr. Juliette Nelson, founder & CEO of NURILENS
One of the asks we get from customers is to create opportunities for them to try on the frames from our collection. While we have a virtual try-on feature, there is nothing better than being able to interact with the frames in person. It adds so much value to the eyeglass shopping experience.
In addition to that, the NURILENS team has been discussing how we can better connect with our customers and audience. This year, especially this past quarter (April -June), we stepped outside and participated in a number of pop-up events that were fulfilling, to say the least.
In May, we headed to Pop of Culture’s pop-up shop at the MetroBar in Washington, DC, and what an honor it was to stand among other black-owned brands. Other vendors sold apparel, cosmetics, and accessories all for the culture. It was great to see our customers try on the designs from our collection and share their stories with us.
June was a busy month for us. Juneteenth weekend, we participated in Black-owned expos hosted by Extraordinary Investment Group and Afro Soca Love, respectfully. It was a great weekend filled with good music, food, culture-inspired performances, and connections with our customers. Customers approached our booth sharing their connection with the names of our frames and excitement about how they would style their brand new frames.
On the last weekend of August, we popped up at the Association for Haitian Professional’s Annual Community Picnic. It was yet another fun-filled experience connecting with fellow Haitian business owners, professionals, and community members. To be reminded of the impact that NURILENS has on our community with representation and creating space for those coming after us is simply an honor.
With June especially being a month reminiscent of black freedom at NURILENS, we are constantly grateful for the honor to represent our culture as an Afro-Caribbean, woman-owned brand. We are grateful that our ancestors saw freedom worth fighting for and we are looking forward to continuing to serve our community and culture through NURILENS.
Be sure to stay connected with us and keep updated on future in-person events. Where should we pop up next?