Stories Behind the Lens

What's in a Name?

What's in a Name?

How We Name Our Frames When founder and CEO, Juliette Nelson, formed NURILENS, she wanted the eyewear collection to represent her identity, history, and background, as well as that of her friends and community. Brought up by a historian father, in a home rich with Haitian culture, a young Juliette developed a deep appreciation and love for different cultures across the globe. That led her to travel to various parts of the world, witnessing, first-hand, the cultural nuances and traditions that give each society, its own identity.  There is a story behind every frame. Each represents a place, or year,[ more]


Our 'Stories Behind the Lens' share the inspiration behind our brand and the rich history behind our designs.

In 'NURI's Optical Lab" access information you'll need to know about ocular health.



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